Did you know that keyword research is perhaps the most important aspect of SEO?
With 77% of patients using online search prior to scheduling an OB/GYN appointment, ranking for the right keywords can make or brake your practice.
What happens when a patient clicks on a practice’s website, and it is slow to load?
You guessed it. They click off the page and move on to find another.
In fact, studies have found that 40% Of users click off of a website if it does not load in 3 seconds or less.
There are a few things we can count on in life. Death, taxes, and that Google is always making changes their search engine.
Long gone are the days of building and website and forgetting about it.
Google is continuously changing it’s search algorithms to better meet the needs of users. Today, if websites aren’t kept up-to-date, they’re “demoted” by Google and can be dropped several pages back in search results so they receive little traffic.
Without question, the biggest changes in the last few years have related to mobile. And “mobilegeddon” was just the beginning.
When it comes to finding ObGyn practices, most patients are looking for somewhere local, and close to where they live.
Optimizing your practice’s website for local searches is the next step that you can take in SEO (Search Engine Optimization) to help your practice stand out in the SERPs (Search Engine Results Pages) so patients can find you.
SEO (Search Engine Optimization) is a term or concept that you’ve probably heard a lot about.
Having a good SEO strategy that generates results is of high importance to any ObGyn practice looking to attract new patients.
Before we jump into why SEO is so important, let’s start with some of the basics.